Enterprise training
Helping students who are at risk of becoming NEET, looking to build the confidence and skillset to enter the world of work.
INSIDE THE PROGRAMME
Win the Day delivers a 10-hour alternative learning provision in schools that caters for all academic abilities. Students become entrepreneurs, developing their very own ideas and transforming imagination into concrete business plans, whilst nurturing and understanding the importance of a healthy mindset.
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Course content:
HOUR 1 - INTRODUCTION
What is entrepreneurship and what does success look like to you as an individual?
HOUR 2 - SUPPLY AND DEMAND
Supply and demand and the effects that it has on the market.
HOUR 3 - CREATING A PRODUCT/SERVICE
The process of creating/designing a product or service.
HOUR 4 - TARGET MARKET
Understanding your ideal customer.
HOUR 5 - BRANDING
Creating effective branding and messaging.
HOUR 6 - MARKETING
Advertising and promoting your product or services to your target market.
HOUR 7 - MARKETING TOOLS & TEMPLATES
Create different types of advertisements with these tools and templates.
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HOUR 8 - BASIC FINANCES
Understanding costs and profit. Planning possible income streams and preparing for your expenses.
HOUR 9 - PITCHING AND SALES TECHNIQUES
Sales techniques. How to engage customers in your product and build relationships.
HOUR 10 - EVALUATING SUCCESS
How to evaluate the success and failure of a business.
AQA awards:
By earning an AQA award in enterprise awareness, young people gain practical skills that enhance their CV and employability.
Student resources.
Students are given physical awards and resource sets to take home. These serve as tangible symbols of their success and work as extrinsic motivators to drive engagement.
Student workbook:
Activities and work students indulge in is recorded in these workbooks throughout for them to revise any lessons or key psychology points discussed in sessions helping to reinforce their learning.
Moreover it will contain any mock ups or digitally developed branding created from their own ideas and imagination. For example here is a Year 10 Brook Academy student's logo and product mock up:
Rewards:
By targeting both intrinsic and extrinsic motivations, students are incentivised through the opportunity to obtain an AQA award in enterprise awareness, along with tangible rewards such as Amazon vouchers and personalised sticker sets featuring their own logo designs.
THE ENTREPRENUERIAL MINDSET
Throughout each module of the programme we embed 4 key psychological mindsets that all successful entrepreneurs have. Implemented by our in-house chartered Psychologist; the psychological mindsets contain different lessons and reminders to help students build a deeper understanding of a healthy and a productive mind:
Positive action
Appreciating that nothing is achieved without regularly taking action and breaking goals down into simple steps.
Flow
Acknowledging how the ups and downs in the world of work and enterprise are not to be feared. They appreciate everyone has the capacity to go with the flow without fighting circumstances and avoiding healthy challenges.
Core happiness
Seeing the value of being creative and expressing their passions in an entrepreneurial way. Happiness is not a destination, but contained in the journey of learning and self-expression.
Inner toughness
Tapping into their inner-strength and resilience in the face of challenges to ensure they problem solve in a positive way.
DURATION
Each programme consists of 10 hours of focused delivery and engagement between coaches and students. These hours are allocated strategically considering the usual attention spans of students and the school's schedule of events This means we can deliver the programmes over various amounts of days, weeks or months.
For example, your group may suit a 4 consecutive day course where 2.5 hours are delivered a day or maybe your group has a lower attentional capacity where a 10-week course with a 1-hour slot each week would better engage students.
“I wish I had more hands-on opportunities to develop my passion for being entrepreneurial at school. I had to learn the hard way, by making many costly mistakes. This project will fast-track the young people in their entrepreneurial understanding by teaching them how to a viable product straight to market. Whether or not the young people go onto set their own business up, what they learn is directly transferrable to the workplace.”
- Sam Kotadia (Psychology lead)
ARE WE THE RIGHT FIT FOR YOU?
Delivery has been well received by schools who are looking to further support students at risk of NEET and those currently disengaged with learning. By the end of our programme, students have started to consider and plan their next steps after GCSE's to help them on their journey towards an aspirational career including; sixth forms, colleges, apprenticeships and even universities.
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All team members possess ample experience across various types of schools, including primary, secondary, SEN, PRU's and on-site alternative provisions.